By Ramy Ghaly
According to a recent survey of 2049 Twitter users completed by Twitter Q&A search service inboxQ, I am not alone: 64% of the inboxQ survey respondents were more likely to make a purchase from a business account that answered their questions on Twitter, 24% were just as likely and only 12% were less likely.
Another added benefit of answering user questions on Twitter (ARE YOU LISTENING @USAIRWAYS?) is that users are more likely to follow a business that answers their questions, at 59% versus 29% who are just as likely and 12% who are less likely.
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