Jan 11, 2011 (Close-Up Media via COMTEX) -- Epic Media Group, a privately held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia, a digital advertising management platform, that will allow Epic Media Group to deploy interactive advertising campaigns leveraging the LucidMedia demand-side digital advertising management platform. The announcement comes on the heels of months of collaboration between the two companies. The Company said the new partnership will allow Epic to add LucidMedia's Real Time Bidding (RTB) technology and semantic contextual targeting to its suite of services and capabilities. Leveraging LucidMedia's platform, Epic will immediately bolster its ability to help agencies and advertisers more intelligently and cost effectively reach consumers across multiple pools of inventory via Real Time Bidding. Epic will also utilize RTB and semantic contextual targeting capabilities both within its own network of inventory, as well as across every major exchange and Supply-Side Optimizer such as AdMeld, PubMatic and Rubicon, in a fully integrated approach to campaign delivery. "Epic's deep expertise in managing a full spectrum of advertising services, combined with LucidMedia's transparent and comprehensive demand-side RTB management platform as well as its advanced semantic-based contextual targeting engine, is a powerful combination," said Don Mathis, President and Co-CEO of Epic Media Group. "This technology partnership will further unlock massive scale, allowing Epic to enhance our suite of services and improve the performance and efficiency of our interactive solutions on behalf of our clients." "After extensive testing on both sides, Epic has recognized that the depth and breadth of LucidMedia's platform capabilities can significantly advance their ability to get maximum value for their clients. Epic has confirmed that our platform will not only complement but also enhance its existing platform," said Ajay Sravanapudi, President and CEO of LucidMedia Networks, Inc. "We have spent a decade building and fine-tuning our demand-side platform for scalable ad operations and we have been working closely with Epic to integrate our capabilities in a way that will give their clients the flexibility and access they need to succeed online." More information:
Wednesday, January 12, 2011
Epic Media Group Teams with LucidMedia #semantic
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